The ClubZap system will automatically reengage with expired lotto players to notify them that they are no longer in your fundraising lotto draw.
An expired player can opt out of receiving these emails if they wish.
What is an expired lotto player?
This is someone who has played your clubs lotto online in the past but is not currently in the draw.
What happens if someone expires and re enters the draw at a later date?
They will be removed form the list of lapsed/expired players provided they are using the same email address as their previous entries.
What is the email schedule for expired players?
An lotto player will transition to an expired state once a draw has take place that they were not part of. The will get reminders for the first 4 weeks after the draw and then every 6 weeks thereafter.
Re-engagement notifications will also be triggered after the publication of results for the first draw that a player is not part of, to encourage them to participate again.
Week 1 | Week 2 | Week 3 | Week 4 | Week 10 | Week 16 etc
How can I export or view expired players?
On the ClubZap admin portal select Lotto from the menu.
Select the option to Export Lotto players (Past & Present)
Open then file export spreadsheet
Sort the Column titled Date of most recent draw from Oldest to Newest
All the rows with a date before your last draw date are in your expired player list.
Email Notification for Expired Players
This email is sent to lotto players who have been in a draw in the previous month but who are not currently in this weeks draw.
Additionally, re-engagement emails are triggered under specific conditions:
Post Draw Result Publication: After the results for the first lotto draw are published, re-engagement notifications are emailed to encourage users to play again through the ClubZap platform.
Email Notification for Players who have not transferred their lotto subscription
For players using lottery services who have not moved their subscription from another provider to ClubZap, ClubZap sends the following emails:
Draw Result Notifications and Reminders: Players receive emails detailing recent draw results and reminders about how many draws they have remaining in their current subscription.
Zero Draw Notification: Once all draws in the subscription are completed, players receive an email informing them that they are no longer included in future draws. This email includes a link to resubscribe using the ClubZap platform.
The following is an example of the email campaign sent to lotto players who were subscribed on a legacy lotto system and who have not started a subscription following the migration to ClubZap.
