The Lotto dashboard on our admin portal provides details on lotto sales across a configurable time range.
This includes information such as
Revenue per draw (see below)
Average entries
Number of players
Lapsed players
Details on the different product performance is also available
Revenue Per Draw
When a club had draw products that are recurring, our revenue allotment used a simple heuristic to assign revenue from each subscription to each draw. We simply took the total amount paid by the player over the lifetime of their subscription and divided by the number of draws entered, or due to be entered, so far. Depending on the timing of the draws and the product mix (weekly, monthly payments, 3 for a fiver), and whether draws were ever deleted, this heuristic could generate variation from draw to draw. This is likely what is reflected here.
We've recently (January 2024) changed the way we assign revenue for draws. We now allocate each incoming payment to future draw revenue on a pro-rata basis, taking into account the number of entries and draws per payment. This will slightly change the numbers vs historical, as it's a different approach, but it should show better consistency as it beds in.
Note: The Revenue column sums up all of the revenue allocated to every entry in the draw - except for imports.
Example: if you purchase 26 draws for €50, each entry in each draw equates to 50 / 26 => €1.92. Summing all of that up gives you the revenue amount in that column